A brochure or flyer is the best way (for a car manufacturer) on paper to convince a potential buyer to buy a car. It is still used a lot, but most manufacturers are decreasing the number of pages and refer to their website for more info. Of course there was no internet many decades ago and even ten years ago many people still didn’t have internet.
Volvo used very bright colored brochures and ads for the Volvo PV 444, because Europe was recovering from a war and only use dark colors wouldn’t be a turn-on. Bright and vibrant colors should attract the potential buyer and shape a better mood which should help convincing the reader of the brochure. And that for a car which was only available in black when it was launched!
Of course there were some other campaigns and promotion activities, see how Volvo promoted the PV and Duett.
Very colorful brochures were used to get extra attention
I also added some instruction books, very nice to read and funny to see how things were explained back in the old days. These books (PDF) can be found below. You really should have a look at it, you won’t regret it!
If you have any brochures, ads, flyers or other promotional material and willing to share them, please contact me by e-mail: info@volvotips.com. Below you can find some brochures, ads, instruction books and road tests (reviews) of the Volvo 444, 544 and Duett. To open a Volvo PDF you'll need Adobe Reader (or any other program that can open PDF-files). Enjoy!
Brochures & ads Volvo PV 444 +445 Duett
To open a Volvo 444 brochure or ad (PDF), click on the image and the PDF will open in a new window/tab.
Volvo 444 sheet / ad 1946 |
Volvo PV 444 brochure MY 1957 Swedish |
Volvo PV 444 flyer 1957(zoom in & scroll sidewards) |
Volvo P445 Duett brochure 1958 |
Volvo PV 444 magazine ad |
Volvo PV 444 1957 newspaper ad |